"The explicit political content of the mass media is, after all, a very small portion of their managed time and space. This badly handled content must compete with a whole machinery of amusement, within a marketing context of distrust. The most skilled media men and the highest paid talent are devoted to the glamorous worlds of sports and leisure. These competing worlds, which in their modern scale are only 30 years old, divert attention from politics by providing a set of continuing interests in mythical figures and fast-moving stereotypes" (White Collar: The American Middle Classes, 1951, p. 336).