Moreover, within the manufacturing organization, marketing considerations become so dominant that the structure of the engineering division is itself permeated by and often subordinated to it.  Styling, design, and packaging, although effectuated by the producing part of the organization, represent the imposition of marketing demands upon the engineering division…Thus through the direct structure of the marketing organization, and through the predominance of marketing in all areas of the corporation’s functioning, a large amount of labor is channeled into marketing (185).