As was said in the initial exposition of the theory, “monetary success was taken as a major cultural goal only “for purposes of simplifying the problem…although there are, of course, alternative goals in the repository of common values.” (211) In terms of the general conception, any cultural goals which receive extreme and only negligibly qualified emphasis in the culture of a group will serve to attenuate the emphasis on institutionalized practices and make for anomie (1968, p. 235).