Thus, with respect to the relations between officials and clientele, one structural source of conflict is the pressure for formal and impersonal treatment when individual, personalized consideration is desire by the client.  The conflict may be viewed, then, as deriving from the introduction of inappropriate attitudes and relationships are substituted for the structurally required impersonal relationships.  Conflict within the bureaucratic structure arises from the converse situation, namely, when personalized relationships are substituted for the structurally required impersonal relationships (1968, p. 258).