To say that the goal of monetary success is entrenched
in American culture is only to say that Americans are bombarded on every
side by precepts which affirm the right or, often, the duty of retaining
the goal even in the face of repeated frustration. Prestigeful representatives
of the society reinforce the cultural emphasis. The family, the school
and the workplace—the major agencies shaping the personality structure
and goal formation of Americans—join to provide the intensive disciplining
required if an individual is to retain intact a goal that remains elusively
beyond reach, if he is to be motivated by the promise of a gratification
which is not redeemed (1968, pp. 190-191).